Gamifiera®
Inet
Inet Member Club
Inet is the best in class Computer and Component Omni retailer in Sweden. They are also among the largest and fastest growing in their segment and have the highest rated customer satisfaction. There are few awards that are still not won by Inet. Customer satisfaction has always been the sole most important focus for Inet and it shows in all customer surveys.
UGC
Production
Customer
Interactions
Stickers
Unlocked
Community
The goal with Inets new community functionality was to make it interesting for customers to share knowledge, help each other, review products and let everyone know their expectations on up and coming products.
There are tons of thoughts, experiences and expectations on computer and gaming products, so why not make it interesting to share all this with the community?
ACHIEVEMENTS AND LEVELS
Inet uses a traditional leveling system, from 1 to 20 where unlocking achievements is the means to collect points and leveling up. Achievements are unlocked by helping other customers, rating products, getting upvotes and purchasing stuff.
There are about 500 different achievements to unlock in total with point values from 50p to 1000p. So far, Inets customers have unlocked more than 15 million achievements.
User
comments
HIGH QUALITY CONTENT
Customers are rewarded, digitally, for writing product reviews. Increasing content coverage on the catalog.
Emphasis is not only on content quantity but as much on quality, rewarding content with many words and many upvotes from other customers. Top voted reviewers are both rewarded and displayed individually on the website.
HYPES
Upcoming products in this segment, are often bound to create a buzz within the community. Expectations for the next graphic card series, next generation gaming console, new Intel CPU or VR-headset are extremely interesting, not only for the die hard fans, but for all consumers considering to pre order.
Inet calls this kind of comments for Hypes and it quickly became a way of commenting as natural and frequently used as regular product reviews, and it brings as much quality on products not yet released.
"We were quickly overwhelmed by the customer response and the early results were a very positive surprise.
Content production on our site has increased and the quality of the reviews has also exceeded both our and Gamifiera's expectations"
- Erik Wickman, CEO at Inet